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[南开大学]20秋学期（1709、1803、1809、1903、1909、2003、2009 ）《电子商务英语》在线作业
试卷总分:100    得分:100
第1题,()is a method to verify the buyer's identity before payment is authorized..
A、password
B、Authentication
C、profile
D、identity
正确答案:


第2题,?Regardless of their basic purposes D B2C or B2B D virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A、informaiton
B、patent
C、network structure
D、contract
正确答案:


第3题,The supply chain is the flow of () and services from one business to another.
A、money
B、intermediate goods
C、EC
D、TPN
正确答案:


第4题,(  ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A、brokers
B、enterpriser
C、human resources departments
D、enterprise leaders
正确答案:


答案来源：（www.）,()provides a third party payment mechanism for buyers and sellers to settle a transaction.
A、auctioner
B、salesman
C、broadcaster
D、Transaction broker
正确答案:


第6题,()  provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
A、utility model
B、incentive marketing model
C、subscription model
D、Merchant Model
正确答案:


第7题,If you need to access information and know where it is on the web, you only need enter the entire www address into your browser's ().
A、address
B、computer
C、http
D、Unifrom Resource Loactor field
正确答案:


第8题,() refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.
A、EDI
B、supply chainBar coding
C、patent
正确答案:


第9题,The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()
A、effective inventory management
B、effective internet browse
C、quality of products
D、personnel management
正确答案:


答案来源：（www.）,the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
A、speed
B、accuracy
C、security
D、improved speed and accuracy
正确答案:


第11题,Each user of E-mail has a()to which messages are sent.
A、email identity
B、mailbox
C、attachment
D、password
正确答案:


答案来源：（www.）,A () is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.
A、firewall
B、patent
C、ERP
D、intranet
正确答案:


第13题,?A business model is the method of doing business by which a company can sustain itself - that is, generate ().
A、patent
B、information
C、partner
D、revenue
正确答案:


第14题,Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A、direct
B、indirect
C、auction
D、third party
正确答案:


答案来源：（www.）,Manufacturer model is also called ()
A、a direct model
B、e-tailer
C、catalog merchant
D、Bit vendor
正确答案:


第16题,?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other  electronic security tools to protect confidential data.
A、patents
B、passwords
C、telnet
D、encryption technologies
正确答案:


第17题,The operation of the Web relies primarily on hypertext as its means of() .
A、access of internet
B、information retrieval
C、image delivery
D、home page
正确答案:


第18题,()involves holesalers and retailers of goods and services.
A、utility model
B、auction model
C、subscription model
D、Merchant Model
正确答案:


第19题,EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
A、sales activity
B、tractions
C、security system
D、logistics service
正确答案:


答案来源：（www.）,ERP is ()
A、enterprise resource policy
B、enterprise relation personnel
C、enterprise resource planning software
D、enterprise relation policy
正确答案:


第21题,Internet's effect on B2B business includes ()
A、efficiency of purchasing
B、efficiency of procurement process
C、swifter delivery
D、cost saving
正确答案:


第22题,The broadcaster is part of a complex network of()
A、distributors
B、content creators
C、advertisers
D、cable system
正确答案:,B,C


第23题,brokerage models include()
A、marketplace exchange
B、content-targeted advertising
C、buy/sell fulfillment
D、bounty broker
正确答案:,B,D


第24题,a firewall is both policy and the implementation of that policy in terms of （），（），and (), as well as other security measures
A、network configuration
B、host systems
C、routers
D、softwares
正确答案:,B,C


答案来源：（www.）,all EC sites rest on the same().
A、network structure
B、communication protocols
C、Web standards
D、security systems
正确答案:,B,C,D


第26题,EC can be prosperous because of()
A、wide use of computer
B、maturity and wide adoption of Internet
C、popularity of credit cards
D、secure transaction agreement
正确答案:,B,C,D


第27题,In general, the major benefits of B2B are()
A、reduce administrative costs
B、lower earch costs and time for buyers
C、decrease productivity of employees
D、reduce inventory levels
正确答案:,B,D


第28题,Data about () and their  () are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.
A、consumers
B、market situation
C、consumption habits
D、buyers
正确答案:,C


第29题,Bluetooth is a proposed Radio Frequency specification for ()
A、short range
B、point-to-multipoint voice
C、data transfer
D、modem
正确答案:,B,C


答案来源：（www.）,Packet filtering firewalls identify and control traffic by examining the （），（），and ().
A、ways
B、source
C、destination
D、port
正确答案:,C,D


第31题,When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A、错误
B、正确
正确答案:


第32题,ERP is often referred to as front-office software.
A、错误
B、正确
正确答案:


第33题,Marketers with global goals are now establishing mirror sites, and simple-language versions of their web sites.
A、错误
B、正确
正确答案:


第34题,B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.
A、错误
B、正确
正确答案:


第35题,ERP's best values are improving the way of taking an order and processing the order into an invoice
A、错误
B、正确
正确答案:


第36题,detailed and accurate sales data can help to increase stock level and operating cost.
A、错误
B、正确
正确答案:


第37题,lite EDI will significantly reduce the costs of the companies in threi business.
A、错误
B、正确
正确答案:


第38题,To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.
A、错误
B、正确
正确答案:


第39题,The main purpose of an intranet is to share company information and computing resources with business partners.
A、错误
B、正确
正确答案:


第40题,In order to keep competitive in EC, logistics industry has begun to employ the opening, systematical and technical structure.
A、错误
B、正确
正确答案:


第41题,A business model is the method of doing business by which a company can sustain itself.
A、错误
B、正确
正确答案:


第42题,WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
A、错误
B、正确
正确答案:


第43题,Technologies are not the real keys in terms of the success of EC.
A、错误
B、正确
正确答案:


第44题,Getting your web site listed in the major search engines is an absolute necessity, because 85% of all people on the Internet use them when searching for information.
A、错误
B、正确
正确答案:


第45题,it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
A、错误
B、正确
正确答案:


第46题,incentive market provides suggestion for customers for making purchases from associated retailers.
A、错误
B、正确
正确答案:


第47题,incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.
A、错误
B、正确
正确答案:


第48题,In global Internet marketing, marketers can take other countries and their populations for granted without restraint
A、错误
B、正确
正确答案:


第49题,E-Commerce is doing business through electronic media.
A、错误
B、正确
正确答案:


答案来源：（www.）,EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.
A、错误
B、正确
正确答案: