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[南开大学]20秋学期（1709、1803、1809、1903、1909、2003、2009 ）《电子商务英语》在线作业

试卷总分:100    得分:100
第1题,the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
A、speed
B、accuracy
C、security
D、improved speed and accuracy
正确答案:


第2题,Firewalls appear primarily in two flavors: application level gateways and ()
A、intranet
B、extranet
C、software
D、proxy servers
正确答案:


第3题,(  ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A、brokers
B、enterpriser
C、human resources departments
D、enterprise leaders
正确答案:


第4题,() describes the way in which government purchases goods and services through electronic media such as Internet.
A、autioner
B、government to business
C、broadcaster
D、banner ads
正确答案:


答案来源：（www.）,Each user of E-mail has a()to which messages are sent.
A、email identity
B、mailbox
C、attachment
D、password
正确答案:


第6题,In considering the underlying infrastructure, it is important to keep in mind that () is not the real key.
A、technologys
B、service
C、sales
D、marketing
正确答案:


第7题,?Regardless of their basic purposes D B2C or B2B D virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A、informaiton
B、patent
C、network structure
D、contract
正确答案:


第8题,The operation of the Web relies primarily on hypertext as its means of() .
A、access of internet
B、information retrieval
C、image delivery
D、home page
正确答案:


第9题,Manufacturer model is also called ()
A、a direct model
B、e-tailer
C、catalog merchant
D、Bit vendor
正确答案:


答案来源：（www.）,() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
A、SET
B、Electronic Wallet
C、An acquirer
D、A payment gateway
正确答案:


第11题,() refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.
A、EDI
B、supply chainBar coding
C、patent
正确答案:


答案来源：（www.）,Business models have taken on greater importance recently as a form of (  ) that can be protected with a patent
A、intellectual property
B、password
C、business model
D、strategy
正确答案:


第13题,?The （） plays its role in connecting Internet and proprietary network of banks.
A、payment gateway
B、software
C、intranet
D、firewall
正确答案:


第14题,EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
A、sales activity
B、tractions
C、security system
D、logistics service
正确答案:


答案来源：（www.）,()is the flow of intermediate goods and services from one business to another.
A、EDI
B、the supply chain
C、EC
D、TPN
正确答案:


第16题,The supply chain is the flow of () and services from one business to another.
A、money
B、intermediate goods
C、EC
D、TPN
正确答案:


第17题,To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.
A、different
B、special
C、common
D、specific
正确答案:


第18题,A () is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.
A、firewall
B、patent
C、ERP
D、intranet
正确答案:


第19题,Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A、direct
B、indirect
C、auction
D、third party
正确答案:


答案来源：（www.）,()is the flow of intermediate goods and services from one business to another.
A、EDI
B、the supply chain
C、EC
D、TPN
正确答案:


第21题,The broadcaster is part of a complex network of()
A、distributors
B、content creators
C、advertisers
D、cable system
正确答案:,B,C


第22题,There are two types of encryption)
A、secret key
B、double keys
C、missing key
D、public key
正确答案:,D


第23题,detailed client information such as()can help business to set their marketing strategies effectively.
A、product quality
B、purchasing power
C、personal preferences
D、mode of consumption
正确答案:,C,D


第24题,EC can be prosperous because of()
A、wide use of computer
B、maturity and wide adoption of Internet
C、popularity of credit cards
D、secure transaction agreement
正确答案:,B,C,D


答案来源：（www.）,Packet filtering firewalls identify and control traffic by examining the （），（），and ().
A、ways
B、source
C、destination
D、port
正确答案:,C,D


第26题,?Firewalls appear primarily in two flavors: () and ().
A、application level gateways
B、software
C、http
D、proxy servers
正确答案:,D


第27题,brokerage models include()
A、marketplace exchange
B、content-targeted advertising
C、buy/sell fulfillment
D、bounty broker
正确答案:,B,D


第28题,Getting to a U.S. site from outside this country is quite ()
A、transparent
B、instantaneous
C、complicated
D、accurate
正确答案:,B


第29题,The basic categories of business models include()
A、brokerage
B、advertising
C、community
D、subscription
正确答案:,B,C,D


答案来源：（www.）,Internet's effect on B2B business includes ()
A、efficiency of purchasing
B、efficiency of procurement process
C、swifter delivery
D、cost saving
正确答案:


第31题,incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.
A、错误
B、正确
正确答案:


第32题,Subscription fees are incurred irrespective of actual usage rates.
A、错误
B、正确
正确答案:


第33题,When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A、错误
B、正确
正确答案:


第34题,WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
A、错误
B、正确
正确答案:


第35题,information management is a key factor in successfully moving products through the supply chain.
A、错误
B、正确
正确答案:


第36题,ERP is often referred to as front-office software.
A、错误
B、正确
正确答案:


第37题,With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site.
A、错误
B、正确
正确答案:


第38题,The main purpose of an intranet is to share company information and computing resources with business partners.
A、错误
B、正确
正确答案:


第39题,The CPFR strategy makes it impossible for both the producers and retailers to compare and contrast separately with the anticipaitons wo the particular product.
A、错误
B、正确
正确答案:


第40题,it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
A、错误
B、正确
正确答案:


第41题,E-Commerce is doing business through electronic media.
A、错误
B、正确
正确答案:


第42题,The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
A、错误
B、正确
正确答案:


第43题,Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites.
A、错误
B、正确
正确答案:


第44题,If business goes well, the cost of operation exceed the revenues from sales and the company realizes a profit.
A、错误
B、正确
正确答案:


第45题,To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.
A、错误
B、正确
正确答案:


第46题,The web advertising model is an extension of the traditional media broadcast model
A、错误
B、正确
正确答案:


第47题,Brokerage models include marketplace exchange, content-targeted advertising, bounty broker       and. information exchange agency.
A、错误
B、正确
正确答案:


第48题,Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
A、错误
B、正确
正确答案:


第49题,The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
A、错误
B、正确
正确答案:


答案来源：（www.）,Two levels of network policy directly influence the sales, installation and use of a firewall system.
A、错误
B、正确
正确答案: